It seems that so many "new" directors want to create such a splash of creativity... that they ended making a meaningless commercials...
A famous , and expensive, Bokhour (Incense) retailer, has this commercial where so many things are happening, it has absolutely nothing to do with incense...
This is NOT creativity, this is mere stupidity. Creative means delivering the message in a way the viewer might not expect...not in a way that has nothing to do with the product...Ugggghhhhhhh!
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