Throughout my training profession, I have encountered many “trainers”
that demonstrate an attitude of being the Stars in the classroom. I have always grinned and internally thought
of how much the audience must be bored with a person trying to impress rather than
provoke thought.
My latest encounter of a similar kind happened while I was
browsing for NLP training providers. I
came across one such trainer, and what captured my attention was the testimonial
section of his website, interestingly entitled “Praise for X” where X was the
name of the trainer (I could have used a name like Steve or Bob, but I truly fear
there might actually be a real Steve who has a “Praise for Steve” Section LOL! This NLP Trainer is convinced
that the true celebrity is him rather than his trainees. While I completely agree with a testimonials
section as an effective marketing tool, I hardly see the benefit of a “Praise
for Me” section where the main focus is how fabulous the trainer was, rather
than how much learning his attendees have gained.
Hanan Nagi, Founder and CEO of HNI
Training and Consulting, a business partner, mentor, and friend of mine,
was always keen on making sure the trainers she deals with completely understand
the importance of not trying to be the celebrities on a stage towards fame, but
rather pass on the honor to their audience, allowing them to shine. That’s where the real magic happens.
No comments:
Post a Comment